Mistakes of Matt Cutts

The Matt Cutts, Google Web Spam team head has recently launched a video in which he has shared the two mistakes he made in the past. He admitted that he regrets on those mistakes. Check out what was that in this video:

Hope this helps you to improve your performance. Give your feedback.

News: Danny Sullivan Revealed Google Facts at AIM Conference

AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda(one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

To Read Complete coverage visit: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/understand-google-its-search-result.html

White Hat SEO for Better Rankings in Search Engines

White Hat SEO Methodology

The White hat SEO tactics might get the result on a slow pace, but it is more of steady and long lasting. There are different techniques followed by SEO practitioners, but we will discuss the three most important white hat SEO methods.

White Hat SEO Techniques

1. Quality Content

The content of the website, blog and other material related to the website must be unique and original. Good and quality content is one of the major factor for high rankings.

2. Optimized Title & Meta Tags

Google uses the title and meta tag to index the website. So properly optimize your website with the relevant title tag and related meta tags including header tags, bold, etc. To know more about how to optimize your title tag effectively refer this article: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/how-google-shows-title-in-search-results.html

3. Quality inbound links

Good quality content and better services to your consumer may lead you to get more quality and authenticated backlinks. Backlinks are one of the major factor for high rankings. Low quality backlinks may lead to penalty. So be careful in backlink generation. Never buy bulk links.

Ecosmob provides white hat SEO services at affordable rates. Request SEO packages by dropping an email at sales@ecosmob.com

Outsourcing SEO services Brings Maximum Online Visibility

Ecosmob: Outsourcing SEO Services

In highly competitive edge getting online exposure is must for any company. Outsourcing SEO services will open more doors of opportunities. Professional SEO activities will make your website search engine friendly so search bots can crawl it easily. This will allow your website to catch more eyeballs which can be converted into the potential visitors or buyers. There are different SEO activities including:

• Market Research
• Competitor Research
• Keyword Research 
• Website Research
• HTML validations
• On Page Optimization
• Off Page Optimization
• Link Building
• SEO Copywriting
• Many More

All these activities must be practised by in a proper way. The professional SEO will make these activities coordinated. The wrong or overuse of certain SEO activities might bring penalties for the website. Thus it is mandatory to hand over your website to some experienced SEO professional only.

Why to Outsource SEO Projects?
SEO activities are becoming a necessity nowadays. Rather than searching out and hiring an SEO or an SEO team, it is advisable to outsource SEO projects to any professional SEO company. There are many companies which provide remarkable SEO services. It will save your cost and efforts of setting up the whole new department. You may also hire dedicated SEO which will work for you, just like your own employee. Many SEO Companies provide various packages to give flexibilities to the client to select the best one.

The only thing to keep in mind is to don't get carried away by lucrative offers. Outsourcing your website for SEO is a crucial decision. Cheap is not always good nor always bad. Better to check the results of the SEO company and take wise decision when selecting the company.

Ecosmob Tech Pvt. Ltd. has certified SEO professionals who provide professional SEO Services. Feel free to ask your queries by dropping an email at sales@ecosmob.com. Feel free to explore our packages which was published on a prestigious press release: http://www.pr.com/press-release/541288

Top 5 Tips to Increase Your Social Media Engagement

Top 5 SMO Tips

In today's era social media is the most vital tool for branding and marketing. You have to be on the social media sites. The most effective tool is to get more engagements, likes, shares, comments, etc. Here are a few tips to increase your engagement on social media.

1. Be relevant
Write relevant posts with effective and easy to understand language. If your page is of software development then you shouldn't post the content of ugg boots.

2. Be Visual
People like images more than text and videos. Infographics are in trend. So use sober infographics.

3. Ask Fans
People love expressing their opinions and feedback. So take advantage of this human tendency. Create polls and ask people to give their feedback.

4. Post Quotes & Tips
People love inspirational quotes. Inspirational quotes usually get more shares. People also like to explore the quick & easy to use top 5 or top 10 tips. So write such blogs or create an infographic and share it.

5. Be Yourself
People like to hear about you and your brand so if you have come across any page with number of likes, comments and shares then don't follow them blindly. Keep your unique tone of writing. Adapt changes for improvement, but give it your special touch to make it real.

These are 5 easy and effective tips to maximize your social media engagement.

Ecosmob provides Internet Marketing Services at affordable rates. For more details drop an email at sales@ecosmob.com

Top 5 Tips To Get Higher Rankings on Bing

Top 5 Tips for Bing SEO

The web is flooded with articles and blog posts giving tips and tricks on how to optimize website to get higher rankings on Google. But what if you want to optimize your website for Bing? Before some time senior product manager of Bing webmaster program, "Duane Forrester" had conducted a webinar. In that webinar he described the facts bing consider for websites to get ranked on Bing. So here I have epitomized the webinar with important information.

1. Content is the King
Just like any other major search engine, Bing loves the fresh and unique content. So keep your content stand out to attract the search engine Crawlers.

2. Bounce Rate
Bing crawlers considers the bounce rate as one of the major ranking factors. The high bounce rate might indicate the low quality content or services. It also indicates the high ratio of unhappy visitors. In such case, of high bounce rate, your website might get ranked at lower position.

3. XML Sitemaps 
It is strongly recommended to have an error free XML sitemap. The XML sitemap should not contain the broken or not found URLs. If the BingBot will find single Not found page during crawling process, it might drop the remaining URLs from crawling. So be careful about your sitemap and keep it error free.

4. RSS Feed 
RSS Feed is one of the important factors considered by the BingBot It uses the content of RSS as the alert of content update to schedule the next crawling. So Generate error free and clean RSS.

5. Robots.txt File Configuration
Many times it has been noticed by the Bing Crawlers that people mistakenly blocked the crawlers from crawling and indexing their website. It will refrain the crawling bots from crawling the site and index it. So avoid such silly and crazy mistakes which can hurt badly.

Hope these simple but effective tips will help you to get better rankings on Bing.

If you are looking for professional SEO Services, send us an email at sales@ecosmob.com to get our various affordable SEO Packages and choose the one which is best for your current needs.

Pinterest - The Most Popular Bookmarking Website

Pinterest - The Marketing Tool

Today, we are going to talk about the Pinterest. Pinterest is a social bookmarking website. Social Bookmarking websites allow you to save websites for later use and share it with your group of friends or colleagues. You may also share it with the whole globe by saving it publicly. Pinterest is one of the social bookmarking websites, but the speciality of pinterest is image. According to a proverb "An image is worth of thousand words". Pinterest allows you to share the websites using the image bookmark. In a very short period of time, pinterest has acquired very much popularity. In bookmarking sites, Pinterest is at number 1 spot. Pinterest get more than 120 million visitors per month.

Once you are registered with Pinterest, you may share as many images as you want. You can categorise images and bookmarks according to category in the form of boards. The bookmarks are known as Pins and the folders of category are known as boards. You may follow other users. You may like, comment and repin the pins of other users. Basic use of Pinterest is to share bookmarks, but one may also use it for own marketing purpose.

Pinterest As Marketing Tool

• You may create a business account on pinterest and verify it. 
• Link your pinterest account with other social media profiles.
• Write brief and explanatory description.
• Occasionally post promotions, announcements and products and share it with your followers.
• Your followers might share your pins and give a review as well in the form of comments.
• Follow them who follows you.
• Give comments and likes to others pins as well

These are a few basic tips for the business account in pinterest. Hope this helps.