What is the effect of passing two links to same URL?

As an SEO professional, we all know the importance of the anchor tags and the hyperlink optimization. What happens if you give hyperlink to the same URL in a webpage or an article?

According to one of the recent videos of the Matt Cutts, Webspam team head of the Google replied this question. If you pass the link to the same page/URL from two or more anchor text then the pagerank juice of the page will be divided in the number of links and will pass accordingly. Sometimes it is also possible that Google will pick only one URL and pass the juice to the page and rest will be ignored. In summary, it is not advisable to use the different or same anchor text pointing to the same URL.

Hope this helps.

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What is the most common SEO Mistake?

In the recent videos of Matt Cutts, he has revealed the most common mistake an SEO can does. What is that? Check this video.

Those who couldn't watch it due to certain reasons. The most common SEO mistake is not having a website. People won't be able to find you out on the web if you are not there. So get your site now and be visible to the people out there.

How To Check the Website Hurt By Which Google Algo?

There are many Google algorithms which play major role in rankings in Google. If you suddenly face a drop in your Google rankings then which algo can be responsible for one? How to figure out which algo hurt your website? If these are the questions you are wondering then here is the Matt Cutts giving an answer:

Hope this helps to figure out which algo is responsible to cause a drop in your rankings. It will help to take most effective steps for recovery and improvement.

Importance of Content in Page

In SEO, people usually gives more emphasis to title and other meta tags. They might overlook the importance of the content in the body section of the page. If you are one of them then you must take a look at this video of Matt in which he became invisible to make you understand the value of the Body tag and content in it.



Hope this video makes you understand the value if content and body tag!

Will Backlinks Lose Their Importance?

In Google there are more than 200 factors to get rankings. Backlinks are one of them. In few years many things has been changed in terms of search engine algorithm and impact of backlinks. Google has started penalizing the bad links instead of discounting it. This change has made a huge difference. The SEO industry is buzzing with the question will backlinks lose their importance in ranking?

Matt Cutts, The Google Web Spam Team Head has made comment on this. Hear what he wants to say about this.

So what do you think after watching this video? Will backlinks lose its impact?

Mistakes of Matt Cutts

The Matt Cutts, Google Web Spam team head has recently launched a video in which he has shared the two mistakes he made in the past. He admitted that he regrets on those mistakes. Check out what was that in this video:

Hope this helps you to improve your performance. Give your feedback.

News: Danny Sullivan Revealed Google Facts at AIM Conference

AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda(one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

To Read Complete coverage visit: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/understand-google-its-search-result.html

White Hat SEO for Better Rankings in Search Engines

White Hat SEO Methodology

The White hat SEO tactics might get the result on a slow pace, but it is more of steady and long lasting. There are different techniques followed by SEO practitioners, but we will discuss the three most important white hat SEO methods.

White Hat SEO Techniques

1. Quality Content

The content of the website, blog and other material related to the website must be unique and original. Good and quality content is one of the major factor for high rankings.

2. Optimized Title & Meta Tags

Google uses the title and meta tag to index the website. So properly optimize your website with the relevant title tag and related meta tags including header tags, bold, etc. To know more about how to optimize your title tag effectively refer this article: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/how-google-shows-title-in-search-results.html

3. Quality inbound links

Good quality content and better services to your consumer may lead you to get more quality and authenticated backlinks. Backlinks are one of the major factor for high rankings. Low quality backlinks may lead to penalty. So be careful in backlink generation. Never buy bulk links.

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Top 5 Tips To Get Higher Rankings on Bing

Top 5 Tips for Bing SEO

The web is flooded with articles and blog posts giving tips and tricks on how to optimize website to get higher rankings on Google. But what if you want to optimize your website for Bing? Before some time senior product manager of Bing webmaster program, "Duane Forrester" had conducted a webinar. In that webinar he described the facts bing consider for websites to get ranked on Bing. So here I have epitomized the webinar with important information.

1. Content is the King
Just like any other major search engine, Bing loves the fresh and unique content. So keep your content stand out to attract the search engine Crawlers.

2. Bounce Rate
Bing crawlers considers the bounce rate as one of the major ranking factors. The high bounce rate might indicate the low quality content or services. It also indicates the high ratio of unhappy visitors. In such case, of high bounce rate, your website might get ranked at lower position.

3. XML Sitemaps 
It is strongly recommended to have an error free XML sitemap. The XML sitemap should not contain the broken or not found URLs. If the BingBot will find single Not found page during crawling process, it might drop the remaining URLs from crawling. So be careful about your sitemap and keep it error free.

4. RSS Feed 
RSS Feed is one of the important factors considered by the BingBot It uses the content of RSS as the alert of content update to schedule the next crawling. So Generate error free and clean RSS.

5. Robots.txt File Configuration
Many times it has been noticed by the Bing Crawlers that people mistakenly blocked the crawlers from crawling and indexing their website. It will refrain the crawling bots from crawling the site and index it. So avoid such silly and crazy mistakes which can hurt badly.

Hope these simple but effective tips will help you to get better rankings on Bing.

If you are looking for professional SEO Services, send us an email at sales@ecosmob.com to get our various affordable SEO Packages and choose the one which is best for your current needs.

SEO Tips for Bloggers

SEO Tips for Bloggers

There are many bloggers out there using blogspot as their blogging platform. There are few SEO tips which you may use to get more visitors to your blog, specifically for those who are using blogspot as their blogging platform. Here are few tips and practices which you may use to make your blog search engine friendly.

Some basic SEO Tips are listed below:

• Choose current and/or interesting topic
• Maintain proper keyword density
• Set custom link using Permalink option 
• Optimize images with Alt & Title Tag
• Make all external links nofollow
• Set Description of your Blog from Setting -> Search Preferences
• Set Robots setting via Setting -> Search Preferences [Be Carefull] 
• Set custom 404 Page via Setting -> Search Preferences
• Set custom Redirections of broken links via Setting -> Search Preferences

These are simple tips which will optimize your blogs. It will help your blog posts to get indexed and ranked well in various search engines. As we all know, search engines are a major source of visitors, readers.

Try these tips and enjoy the regular flow of engaging & loyal readers.

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Monthly SEO Practices for Small Business

Small Business SEO Tips

Generally, Small businesses neglect or put very less efforts in to SEO ignoring high potential traffic in the process.

Usually if you're looking for SEO advice on the web, the discussion will revolve around complex information and big companies with considerable marketing budget.

If you are a learner of SEO,  I would like to pass essential monthly tasks that will bring some speedy, compelling results.

Unique & Regular Content

As you might have heard it frequently, still the content is the king in internet marketing. Producing content on a weekly/daily basis signals to search engine's that you're an active site with regularly updated information.
That is the reason blogging has become an effective SEO tool, this is an effective way to generate content without constantly changing and adding to the static pages on your site.

Improve Your WebSite by Fine Tuning:

• Title
• Meta Description
• URL
• Image Alt
• Anchor Text

Make Your Page Visually Effective

Majority of people are using mobile devices to access your webpages. So make sure your page is compatible to a mobile device and make sure it's visually exhilarating. Human psychology tend to like visual more than bunch of text.

Use appealing and subjective Images, Videos, Infographics, etc.

Measure Progress

Measuring the progress of your SEO strategies is essential, it's crucial to know what tactics are working and what type of content is attracting traffic to your site. It's a case of focusing on your strengths and improving on your weaknesses.

Google Analytics is a great tool to find out how many people are visiting your site every day and when they're leaving it.

Following these easy tasks on a monthly basis will not only improve the look and usability of your website it' will also improve its search engine rankings. Following an effective SEO strategy will make sure your website gets the exposure it needs to generate expected results.

If you are looking for affordable monthly SEO services by digital marketing experts then send your requirements at sales@ecosmob.com.