What is Internet Marketing?

In simple terms, strategic marketing and promotional activities performed via the Internet as a medium, fall under the ambit of Internet Marketing. With the ease and affordability attached, internet marketing is becoming increasingly popular amongst most companies and brands, and hence is becoming the most preferred mode of marketing now days. Although there are a number of companies and consultancies rendering Internet marketing services across the globe, however India being a resource-rich developing nation has been quite successful in drawing the attention of corporations and industries, as a preferred outsourcing partner. Similar to services related to IT or Manufacturing, internet marketing services in India are also spreading their wings across borders, due to the many advantages associated to it. While the traditional modes of marketing require steep investments, internet marketing services are comparatively inexpensive and much more effective. Another factor behind the escalating popularity of Internet marketing services in India is the accessibility. While not many companies can afford to market their products & services at every corner around the globe, Internet marketing on the other hand can typically help one reach the doorstep of every individual in just no time.  The number of web users tapped through internet marketing, is another considerable factor for making Internet marketing gain much popularity now days.

By making the best possible use of the social media channels, which include the most preferred search engine(s) like Google, Yahoo, Bing etc, and other social networking sites, the internet marketing companies help corporations and business entities to promote their products and services to their targeted audience more effectively.

To get internet marketing services from experts drop an email at sales@ecosmob.com and get free consultancy. For more details visit: http://www.ecosmob.com/services/digital-marketing

SEO Services and Its Facts

SEO is definitely one of the most crucial strategies for any online entity to get more exposures in the online market, be it a business or an individual. Its growing importance has almost necessitated its use for all kinds and sizes of online businesses.

What benefits can SEO services do to a website?
Even if a website is impressive in terms of its design and contents but if it is not accessible to more and more potential customers, it will hardly fetch any benefit to the owner. A well optimized website is most likely to get more exposure in SERPs. Getting more exposures, being shown higher in SERPS, directly translates to more traffic (visitors) to the website, and finally, getting more visitors directly translates into more sale of products and services listed on that website. Hence, quality optimization techniques can help a web page get more web benefits from the web market.

How long does it take for a website to rank well in SERPs?
Optimizing a page for search engines is a continuous process. It might take up to 3 months to 9 months to get you better rankings. However, things depend a lot on the quality and intensity of your optimization process, competition and so on. The more smart and consistent your optimization method is the more fruitful results you will have.

If you are looking for SEO Services drop an email at sales@ecosmob.com and request quote for one time or monthly SEO services. We also provide SMO, PPC &  content writing services at affordable rates.

What is the effect of passing two links to same URL?

As an SEO professional, we all know the importance of the anchor tags and the hyperlink optimization. What happens if you give hyperlink to the same URL in a webpage or an article?

According to one of the recent videos of the Matt Cutts, Webspam team head of the Google replied this question. If you pass the link to the same page/URL from two or more anchor text then the pagerank juice of the page will be divided in the number of links and will pass accordingly. Sometimes it is also possible that Google will pick only one URL and pass the juice to the page and rest will be ignored. In summary, it is not advisable to use the different or same anchor text pointing to the same URL.

Hope this helps.

If you are looking for the SEO services then we have the experienced SEO professionals. For more details contact us at sales@ecosmob.com

The Top 10 Tips of blogging SEO

Top 10 SEO Tips for Bloggers

If you are a blogger and you would like to make sure that your blog is SEO friendly then here are the top 10 things to be considered to make your blog SEO optimized.

1. Keep original content
2. Try different types of posts like text, photos, videos, etc.
3. Build organic backlinks
4. Keep SEO optimized themes
5.Fix your permalink structure
6. Install a sitemap
7. Build your social media profile
8. Use SEO plugins
9. Engage with your visitors
10. Keep on optimizing

By following these simple and easy to use SEO tips, you may get all the benefits of well optimized blog and SEO. If you are looking for SEO optimized content writing services then feel free to contact us at: sales@ecosmob.com

What is the most common SEO Mistake?

In the recent videos of Matt Cutts, he has revealed the most common mistake an SEO can does. What is that? Check this video.

Those who couldn't watch it due to certain reasons. The most common SEO mistake is not having a website. People won't be able to find you out on the web if you are not there. So get your site now and be visible to the people out there.

How To Check the Website Hurt By Which Google Algo?

There are many Google algorithms which play major role in rankings in Google. If you suddenly face a drop in your Google rankings then which algo can be responsible for one? How to figure out which algo hurt your website? If these are the questions you are wondering then here is the Matt Cutts giving an answer:

Hope this helps to figure out which algo is responsible to cause a drop in your rankings. It will help to take most effective steps for recovery and improvement.

Importance of Content in Page

In SEO, people usually gives more emphasis to title and other meta tags. They might overlook the importance of the content in the body section of the page. If you are one of them then you must take a look at this video of Matt in which he became invisible to make you understand the value of the Body tag and content in it.



Hope this video makes you understand the value if content and body tag!

Will Backlinks Lose Their Importance?

In Google there are more than 200 factors to get rankings. Backlinks are one of them. In few years many things has been changed in terms of search engine algorithm and impact of backlinks. Google has started penalizing the bad links instead of discounting it. This change has made a huge difference. The SEO industry is buzzing with the question will backlinks lose their importance in ranking?

Matt Cutts, The Google Web Spam Team Head has made comment on this. Hear what he wants to say about this.

So what do you think after watching this video? Will backlinks lose its impact?

Mistakes of Matt Cutts

The Matt Cutts, Google Web Spam team head has recently launched a video in which he has shared the two mistakes he made in the past. He admitted that he regrets on those mistakes. Check out what was that in this video:

Hope this helps you to improve your performance. Give your feedback.

News: Danny Sullivan Revealed Google Facts at AIM Conference

AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda(one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

To Read Complete coverage visit: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/understand-google-its-search-result.html

White Hat SEO for Better Rankings in Search Engines

White Hat SEO Methodology

The White hat SEO tactics might get the result on a slow pace, but it is more of steady and long lasting. There are different techniques followed by SEO practitioners, but we will discuss the three most important white hat SEO methods.

White Hat SEO Techniques

1. Quality Content

The content of the website, blog and other material related to the website must be unique and original. Good and quality content is one of the major factor for high rankings.

2. Optimized Title & Meta Tags

Google uses the title and meta tag to index the website. So properly optimize your website with the relevant title tag and related meta tags including header tags, bold, etc. To know more about how to optimize your title tag effectively refer this article: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/how-google-shows-title-in-search-results.html

3. Quality inbound links

Good quality content and better services to your consumer may lead you to get more quality and authenticated backlinks. Backlinks are one of the major factor for high rankings. Low quality backlinks may lead to penalty. So be careful in backlink generation. Never buy bulk links.

Ecosmob provides white hat SEO services at affordable rates. Request SEO packages by dropping an email at sales@ecosmob.com

Outsourcing SEO services Brings Maximum Online Visibility

Ecosmob: Outsourcing SEO Services

In highly competitive edge getting online exposure is must for any company. Outsourcing SEO services will open more doors of opportunities. Professional SEO activities will make your website search engine friendly so search bots can crawl it easily. This will allow your website to catch more eyeballs which can be converted into the potential visitors or buyers. There are different SEO activities including:

• Market Research
• Competitor Research
• Keyword Research 
• Website Research
• HTML validations
• On Page Optimization
• Off Page Optimization
• Link Building
• SEO Copywriting
• Many More

All these activities must be practised by in a proper way. The professional SEO will make these activities coordinated. The wrong or overuse of certain SEO activities might bring penalties for the website. Thus it is mandatory to hand over your website to some experienced SEO professional only.

Why to Outsource SEO Projects?
SEO activities are becoming a necessity nowadays. Rather than searching out and hiring an SEO or an SEO team, it is advisable to outsource SEO projects to any professional SEO company. There are many companies which provide remarkable SEO services. It will save your cost and efforts of setting up the whole new department. You may also hire dedicated SEO which will work for you, just like your own employee. Many SEO Companies provide various packages to give flexibilities to the client to select the best one.

The only thing to keep in mind is to don't get carried away by lucrative offers. Outsourcing your website for SEO is a crucial decision. Cheap is not always good nor always bad. Better to check the results of the SEO company and take wise decision when selecting the company.

Ecosmob Tech Pvt. Ltd. has certified SEO professionals who provide professional SEO Services. Feel free to ask your queries by dropping an email at sales@ecosmob.com. Feel free to explore our packages which was published on a prestigious press release: http://www.pr.com/press-release/541288

Top 5 Tips to Increase Your Social Media Engagement

Top 5 SMO Tips

In today's era social media is the most vital tool for branding and marketing. You have to be on the social media sites. The most effective tool is to get more engagements, likes, shares, comments, etc. Here are a few tips to increase your engagement on social media.

1. Be relevant
Write relevant posts with effective and easy to understand language. If your page is of software development then you shouldn't post the content of ugg boots.

2. Be Visual
People like images more than text and videos. Infographics are in trend. So use sober infographics.

3. Ask Fans
People love expressing their opinions and feedback. So take advantage of this human tendency. Create polls and ask people to give their feedback.

4. Post Quotes & Tips
People love inspirational quotes. Inspirational quotes usually get more shares. People also like to explore the quick & easy to use top 5 or top 10 tips. So write such blogs or create an infographic and share it.

5. Be Yourself
People like to hear about you and your brand so if you have come across any page with number of likes, comments and shares then don't follow them blindly. Keep your unique tone of writing. Adapt changes for improvement, but give it your special touch to make it real.

These are 5 easy and effective tips to maximize your social media engagement.

Ecosmob provides Internet Marketing Services at affordable rates. For more details drop an email at sales@ecosmob.com

Top 5 Tips To Get Higher Rankings on Bing

Top 5 Tips for Bing SEO

The web is flooded with articles and blog posts giving tips and tricks on how to optimize website to get higher rankings on Google. But what if you want to optimize your website for Bing? Before some time senior product manager of Bing webmaster program, "Duane Forrester" had conducted a webinar. In that webinar he described the facts bing consider for websites to get ranked on Bing. So here I have epitomized the webinar with important information.

1. Content is the King
Just like any other major search engine, Bing loves the fresh and unique content. So keep your content stand out to attract the search engine Crawlers.

2. Bounce Rate
Bing crawlers considers the bounce rate as one of the major ranking factors. The high bounce rate might indicate the low quality content or services. It also indicates the high ratio of unhappy visitors. In such case, of high bounce rate, your website might get ranked at lower position.

3. XML Sitemaps 
It is strongly recommended to have an error free XML sitemap. The XML sitemap should not contain the broken or not found URLs. If the BingBot will find single Not found page during crawling process, it might drop the remaining URLs from crawling. So be careful about your sitemap and keep it error free.

4. RSS Feed 
RSS Feed is one of the important factors considered by the BingBot It uses the content of RSS as the alert of content update to schedule the next crawling. So Generate error free and clean RSS.

5. Robots.txt File Configuration
Many times it has been noticed by the Bing Crawlers that people mistakenly blocked the crawlers from crawling and indexing their website. It will refrain the crawling bots from crawling the site and index it. So avoid such silly and crazy mistakes which can hurt badly.

Hope these simple but effective tips will help you to get better rankings on Bing.

If you are looking for professional SEO Services, send us an email at sales@ecosmob.com to get our various affordable SEO Packages and choose the one which is best for your current needs.

Pinterest - The Most Popular Bookmarking Website

Pinterest - The Marketing Tool

Today, we are going to talk about the Pinterest. Pinterest is a social bookmarking website. Social Bookmarking websites allow you to save websites for later use and share it with your group of friends or colleagues. You may also share it with the whole globe by saving it publicly. Pinterest is one of the social bookmarking websites, but the speciality of pinterest is image. According to a proverb "An image is worth of thousand words". Pinterest allows you to share the websites using the image bookmark. In a very short period of time, pinterest has acquired very much popularity. In bookmarking sites, Pinterest is at number 1 spot. Pinterest get more than 120 million visitors per month.

Once you are registered with Pinterest, you may share as many images as you want. You can categorise images and bookmarks according to category in the form of boards. The bookmarks are known as Pins and the folders of category are known as boards. You may follow other users. You may like, comment and repin the pins of other users. Basic use of Pinterest is to share bookmarks, but one may also use it for own marketing purpose.

Pinterest As Marketing Tool

• You may create a business account on pinterest and verify it. 
• Link your pinterest account with other social media profiles.
• Write brief and explanatory description.
• Occasionally post promotions, announcements and products and share it with your followers.
• Your followers might share your pins and give a review as well in the form of comments.
• Follow them who follows you.
• Give comments and likes to others pins as well

These are a few basic tips for the business account in pinterest. Hope this helps. 

Tips for Business Twitter Account

Twitter Tips

Twitter is one of the most in trend social media website. It can be used for multiple purposes like 9just to shout your thoughts and emotions, to have causal tweeting or to use it for business purpose. There are many big & small brands which are using twitter for various reasons like

• To stay connected with their existing followers/customers
• To create new followers/customers
• For new offer, discount & product Launch Announcements
• For Brand Awareness 
• Many More

If you are using the business account for twitter then here are few tips for you which will help you to improve your loyal followers, brand awareness & engagement.

• Customize your profile. Put a proper profile pic and brief bio. If it's your personal account put your pic. If it's company's account then put logo as profile pic
• Put custom background image
• Don't follow too many people [nobody like to follow anyone who is following many people, but nobody is following him]
• Follow people who follow you [That's the rule of twitter: You follow me, I will follow you]
• Get followers by giving some offers. For example: Free e-book, T-shirts
• Use normal and engaging language of your tweet
• Use your targeted keywords in your tweets
• Do practise retweet and favourite of good and informative tweets
• Reply to mentions to build engagements 
• Be part of trending topics to get more engaging and loyal followers
• Be helpful in any manner, if you can
• Share linkbacks to your website
• Share pictures and videos with text tweets to make it more interesting
• Share blog posts & achievements 
• Share tweets on your product launches
• Share discount coupons in tweets
• Be part of others achievements by congratulating them
• Connect your twitter account with other social media accounts
• Be active, but Never over do it.

These are few handy and easy to use tips which will help you to generate brand awareness and create loyal and engaging followers list as well as generate  for your business account. 

SEO Tips for Bloggers

SEO Tips for Bloggers

There are many bloggers out there using blogspot as their blogging platform. There are few SEO tips which you may use to get more visitors to your blog, specifically for those who are using blogspot as their blogging platform. Here are few tips and practices which you may use to make your blog search engine friendly.

Some basic SEO Tips are listed below:

• Choose current and/or interesting topic
• Maintain proper keyword density
• Set custom link using Permalink option 
• Optimize images with Alt & Title Tag
• Make all external links nofollow
• Set Description of your Blog from Setting -> Search Preferences
• Set Robots setting via Setting -> Search Preferences [Be Carefull] 
• Set custom 404 Page via Setting -> Search Preferences
• Set custom Redirections of broken links via Setting -> Search Preferences

These are simple tips which will optimize your blogs. It will help your blog posts to get indexed and ranked well in various search engines. As we all know, search engines are a major source of visitors, readers.

Try these tips and enjoy the regular flow of engaging & loyal readers.

To get Content writing or affordable Internet Marketing Services, call 1-303-997-3139 or send an email at sales@ecosmob.com. You may also explore details of our Internet Marketing Services here: http://www.ecosmob.com/services/internet-marketing/

Video Marketing - Affluent Marketing Tool

We all know the worth of a video. There is a proverb, "A picture worths the thousand words". We can modernize that proverb with this "A video is worth of millions words". The targeted audience is busy and don't have time to read a bunch of content. At such situation, videos can come at your rescue.

Videos provides plenty of opportunities to highlight your business in this highly competitive world. To evident you the worth of the video marketing, I would like to share some stats with you. YouTube has 1 billion viewers per month. It is accepted no 2 in the most popular search engine category. It stands at number 3 position in the web according to traffic. As per the study only 56% of companies are using videos for marketing purpose. So you can assume this tremendous marketing tool is still untouched by many.

Video Marketing - Tremendous Marketing Tool

When you start video marketing, it may be possible that you might not get the expected number of views for your videos. It will take some time to get followers and popularity. Watch your own videos, optimize them and improve your upcoming videos to improve the viewer's experience.

It is advisable to create your channel. Upload similar videos in a playlist which will increase the chance of views for related videos. For example, If you are making tutorial videos for video marketing, create a playlist, namely, "Video marketing tutorials" and upload series of videos in that playlist. Use various editing and enhancement tools provided by YouTube editor for free. Take the help of the online community to improve your videos. Don't make it an annual task. Be regular in uploading videos to have loyal viewers.

The most important take away is always brand your videos and optimize them for better performance.

Google Adwords Glossary

Google Adwords Terminologies

Keyword 
The keywords are the phrases, words or terms you have selected for which you want your ad to be appear in user's search result. For example, if you deliver VoIP Software, you can use keyword like "Custom VoIP Software", "Ready to use VoIP Solution" in your AdWords campaign. If someone searches with phrases like "VoIP Solution Provider", your ad may appear in the paid link section of Google search result.

Negative Keywords
List of terms, phrases or words for which you want the ad to be prevented from appearing. For example, If you are selling your VoIP Softwares, you may use "free", "Download", "trial", etc. kind of words as negative keywords.

Image ad 
You can use animated or graphical image ad to make your ad more attractive to users. Such ads also known as display ads.

Search Network
If you have opted for Google Search Network, your ad will be appearing on Google and other partner search engine website's search result pages. You may display text ads.

Display Network
If you have selected display network, your ads will be appearing on websites which are partnered with Google Adwords like YouTube, Blogger, some news websites and other blogs. You may display image or video ads with different format.

Placement
In display network ad setting, you can select number of websites where you want to your ads to appear. Such list of websites is known as placements.

Campaign & Ad Group
AdWords accounts are organized into campaigns and ad groups. You start with one campaign, which has its own daily budget and targeting preferences. You can have multiple campaigns running and might choose to create one campaign for each product or service you want to advertise. Within each campaign, you have one or more ad groups, which are sets of related ads, keywords, and placements.

Impression (Impr.) 
The number of impressions is the number of times an ad is displayed on Google or the Google Network. Monitor your impressions to see how many people your ad is exposed to.

Click
If a client came across your ad and clicked on it to learn more or to make conversion, it will be recorded in your account as a click. Clicks will be available for ads, placements and keywords which will allow you to optimize your account's performance.

Quality Score
Quality Score is the basis for measuring the quality of your keyword and ad and determining your cost-per-clicks (CPCs). Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors. The higher your Quality Score, the lower the price you'll pay per click.

Cost-per-click (CPC) or Pay Per Click
Under the cost-per-click (CPC) pricing model, AdWords charges you for each click your ads receive. CPC bidding is the default for ads running on the Search Network. Most advertisers also choose it for their campaigns that focus on getting a direct interaction from their audience, for a sale, sign-up, subscribe or other action.

Maximum cost-per-click (maximum CPC)
The maximum amount that you are willing to pay for a single click on your ad. You can choose to set a maximum CPC for individual keywords or for all the keywords within an ad group.

Cost-per-thousand impressions (CPM)
With some campaigns, you can choose to pay for views of your ad rather than clicks. The maximum CPM is the most you're willing to pay for each thousand impressions, or views of your ad. CPM bidding is only available for campaigns that target the Display Network.

Clickthrough Rate (CTR)
Your clickthrough rate (CTR) is the ration of your ad impression and clicks it acquired. The higher CTR incurs in a higher quality score which benefits with low cpc in bidding .

First page bid estimates
Your AdWords account will show a first page bid estimate for each of your keywords. This metric estimates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when the search query exactly matches your keyword. The first page bid estimate is based on the Quality Score and current advertiser competition for that keyword.

Top 3 Bid Estimate
Google Adword manager tool will show you the suggestible bid to place your ad on top three positions of the search result. Higher position may increase the CTR.

Optimization
An optimization is the process of creating. editing and removing the keywords and ad, fine tuning the settings and bids and to make other necessary changes to improve the performance of AdWords ads which can improve your ROI or other end goals which you intend to achieve.

Professional SEO Friendly Content Writing Services

SEO Friendly Content Writing Services

Quality content is very much important to get many expedient factors including traffic improvement, more engaging visitors, online exposure, brand awareness and many more. The most important feature of any content is to get more engaging visitors for your piece of content whether it is an article, webpage, blog post or something else.Each kind of content needs to get written in a specific way to get the max out of it. The tone and voice of the content varied for different kind of content. For example webpage and press release needs to get written in different ways. To write in such way you can either learn techniques to write each kind of content or you can outsource content writing to the content writers.

Ecosmob Technologies Pvt. Ltd. is a well established Internet marketing company from India which offers professional content writing services by experienced content writers. We offer various content writing services listed as below:

• Web Page
• Article
• Press Release
• Blog
• Case Study
• Portfolio
• Many more

Ecosmob writers have proficient writing skills. Many times the content of our written press release and article has been editorially selected and published on high profile websites all over the globe. Our SEO friendly content writing services give ranking benefits which increase the number of visitors to the website and the audience targeted content improves user engagement with your website. It will not only help to get more visitors, but also increase brand awareness as well as ROI.

You can either hire content writer or outsource your project at fixed cost. For more details call 1-303-997-3139 or drop an email at sales@ecosmob.com