Will Backlinks Lose Their Importance?

In Google there are more than 200 factors to get rankings. Backlinks are one of them. In few years many things has been changed in terms of search engine algorithm and impact of backlinks. Google has started penalizing the bad links instead of discounting it. This change has made a huge difference. The SEO industry is buzzing with the question will backlinks lose their importance in ranking?

Matt Cutts, The Google Web Spam Team Head has made comment on this. Hear what he wants to say about this.

So what do you think after watching this video? Will backlinks lose its impact?

Mistakes of Matt Cutts

The Matt Cutts, Google Web Spam team head has recently launched a video in which he has shared the two mistakes he made in the past. He admitted that he regrets on those mistakes. Check out what was that in this video:

Hope this helps you to improve your performance. Give your feedback.

News: Danny Sullivan Revealed Google Facts at AIM Conference

AIM conference 2014 held in Huntington Beach. The experts shared their knowledge at the conference. One of the known names of the Internet Marketing industry, Danny Sullivan, was one of the keynote speakers. He took a session on topic "Google". I must say, nothing else can be more interesting than hearing about the Google from the Danny. He revealed some very interesting facts about Google and its search results. Here is What Danny needs to say about Google & its Search result.

"Google is the neighbor that you can't ignore. Google is holding the 60% market share of all searches. It is a primary search habit for any type of search. It is very unlikely for any competitor to make Google seated back. Google is like smoking a cigarette, but it doesn't kill you. New trends like native advertising really muddy the water when it comes to how Google "scores" links from other sites. The Panda(one of the Google Algorithm) is created to refrain search from the low quality content from the rankings. Google's goal is to work for the "Searchers", not for the "publishers". Google is punishing the bad links instead of just discounting the credits of those backlinks. In September 2013 , The Google algorithm was entirely built again with the Hummingbird. The Hummingbird (Google's search algo.) understands the entities. The only goal of the Google is to improve the search for the consumers." Danny revealed a few facts on the Google search algorithm.

To Read Complete coverage visit: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/understand-google-its-search-result.html

White Hat SEO for Better Rankings in Search Engines

White Hat SEO Methodology

The White hat SEO tactics might get the result on a slow pace, but it is more of steady and long lasting. There are different techniques followed by SEO practitioners, but we will discuss the three most important white hat SEO methods.

White Hat SEO Techniques

1. Quality Content

The content of the website, blog and other material related to the website must be unique and original. Good and quality content is one of the major factor for high rankings.

2. Optimized Title & Meta Tags

Google uses the title and meta tag to index the website. So properly optimize your website with the relevant title tag and related meta tags including header tags, bold, etc. To know more about how to optimize your title tag effectively refer this article: http://digital-marketing-ashvyasseo.blogspot.com/2014/05/how-google-shows-title-in-search-results.html

3. Quality inbound links

Good quality content and better services to your consumer may lead you to get more quality and authenticated backlinks. Backlinks are one of the major factor for high rankings. Low quality backlinks may lead to penalty. So be careful in backlink generation. Never buy bulk links.

Ecosmob provides white hat SEO services at affordable rates. Request SEO packages by dropping an email at sales@ecosmob.com